My chosen case study will be on a pilot scheme currently running in the Borough of Windsor and Maidenhead by an American company called Recycle Bank who run recycling loyalty schemes. Here is a link to the council website info page.
All non-garden is placed in the same bin and points are awarded based on the weight, i.e. heavier bin, more points. As with other loyalty schemes, you can then use the points to "buy" goods and services from local and national partners. Wonder if you can exchange them for airmiles...
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